Jessica Hreha

With a 20-year career at the intersection of technology and marketing, Jessica has driven significant advancements in telecom, healthcare, software, and AI-applied marketing. In early 2023, she founded VMware’s Marketing AI Council, spearheading responsible generative AI education and adoption across a global marketing team of over 750 members. Jessica’s leadership philosophy centers on extreme ownership, cross-functional collaboration, and transforming innovative visions into tangible results. She is deeply committed to fostering team development and championing strategies that prioritize ethical AI adoption, customer engagement, and integrated marketing campaigns. Her expertise includes AI-applied marketing, generative AI strategies, leadership, and public speaking, making her a key figure in driving forward-thinking marketing initiatives.