Clara Shih
CEO of Salesforce AI | Founder & Board Chair of Hearsay Systems | Author of "The Facebook Era"
Title :
CEO, Salesforce AI
In itself, her job and how she is leading it, is positioning her as a top leader in AI Marketing. As the CEO of Salesforce's AI division, Clara is pioneering the integration of generative AI into business marketing strategies. Her leadership focuses on leveraging AI's transformative potential while addressing significant risks, such as data misuse and inaccuracies. Under her guidance, the division advocates for responsible AI deployment, particularly in marketing contexts, to enhance customer engagement and personalization safely. Shih emphasizes the critical need for secure and ethical AI practices, ensuring that marketing innovations not only captivate but also respect consumer data and trust.
Company :
Salesforce
Location :
San Francisco, California, United States
Archetype :
The AIM Scientists
Marketing Category :
Customer Experience
Audience :
689,800
Her Wow Content :
Clara was part of the Time 100 in AI’ list this past year.
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