Adrienne Rostaing

Adrienne, with over 20 years of experience in luxury and retail, is a leading expert in business transformation through data-driven approaches. As the Global Data and AI Director at Guerlain, she leverages data and technology to drive business growth and enhance customer engagement. Adrienne oversees all aspects of data management, web, and media analytics, and prepares Guerlain for a cookie-less future with a server-side strategy. She develops and implements strategies to optimize data processes and works closely with various business teams to identify opportunities through automation. Adrienne drives innovation with cutting-edge technologies like Generative AI, providing data-driven insights that support decision-making across the organization.