Karine Abbou

Karine is an Entrepreneur and Content Strategist with 15 years of experience in conceiving, launching, and implementing B2B content projects and marketing strategies for clients in B2B, including law firms, venture capital firms, real estate multifamily firms, dental practices, and digital marketing agencies.

Since the launch of ChatGPT in November 2022, the rise of Generative AI has significantly disrupted the marketing industry. In response, Karine embraced the challenge as any entrepreneur or marketer would: by understanding, learning, adapting, and driving change.

Now, calling herself an AI Content Strategist, Karine's focus has shifted entirely to how Generative AI impacts Content Marketing, Search, and SEO. Since May 2023, following Google I/O, she has been dedicated to helping brands figure out ways to be visible in an AI-Powered Search web.

In recent months, Karine has invested thousands of hours in curating web resources, engaging with communities, and building an AI Marketing Resource Center and workshops. This initiative includes accessible courses and methodologies designed to train entrepreneurs, marketers, and communicators to effectively leverage AI marketing in their daily roles and navigate the vast landscape of AI news and tools.

She loves running, swimming and taekwondo. She ran her first full marathon in 4h44 minutes. 

Karine is a mother of 3 boys. Also called "Queen of Lunchboxes", she has been voted 'Best Lunchbox Meal' at each of her boys' schools for three years in a row.

But one of the things she is most proud of is this community ;).