Delphine Reynaud
Influencer Marketing Strategist - WLAIM Co-Founder
With 25 years of experience in B2B and B2C, I am an accomplished marketing strategist and audience engagement expert. Specializing in influencer marketing, I excel at engaging hard-to-reach audiences through a diverse range of channels, including content, social media, communities, events, and partnerships.
In London, I contributed to the growth of renowned companies such as Gartner and Courvoisier, where I established one of the first brand communities as early as 2008. As Marketing Director at Traackr from 2014 to 2018, I played a pivotal role in helping the company define and shape the influencer marketing category, making significant contributions to the modern marketing landscape.
Since returning to France, I have brought my expertise to organizations such as the WHO, UNESCO, UNEP, and WOAH, as well as companies like Nomasei, The Cotswold Company, Upside Saving, and Eventgroove. My focus lies in optimizing the impact of marketing investments, strengthening positioning in target markets and generating tangible and sustainable results for my clients.
Driven by a deep-rooted passion for human connection and the transformative power of technology, I thrive on crafting tailored solutions that align with each company's unique needs, impacting awareness, lead generation, consideration, conversion, and customer loyalty.
In my spare time, I enjoy music, art and design, yoga, traveling and socializing.