We had an incredible workshop led by one of our member, Marie-Laure. It was litterly a masterclass on how to build, on your own and with zero coding skills, your AI assistant to help you create content at scale for a website rebranding and rewriting of a tone of voice.
Main Take Aways from this workshop:
Assistants and agents serve different purposes in AI applications.
Automation in digital marketing is evolving with AI technologies.
Real-time user behavior analysis is crucial for effective marketing.
Chatbots function differently from advanced AI agents.
Personalization is key in AI-driven content creation.
Branding strategies must adapt to new digital landscapes.
Content creation requires a clear tone of voice.
AI tools can significantly enhance SEO efforts.
Technical knowledge is beneficial but not mandatory for using AI.
Continuous learning is essential in the rapidly changing AI field. Prompt engineering is crucial for effective communication.
Tone of voice should be professional yet accessible.
Personal branding enhances visibility and credibility.
AI can transform content while maintaining brand voice.
Clear structure is essential for effective dialogues.
Anyone can start using AI tools with minimal investment.
Understanding your needs is key to using AI effectively.
AI can help create structured use cases for businesses.
Focus on concrete results rather than theoretical concepts.
AI tools can simplify the process of content creation. You have to know your job by heart.
It's only the beginning of the work with LLMs.
Customization is key for effective AI integration.
The future of consulting will be hybrid with AI tools.
Strategic thinking is essential in AI implementation.
Demystifying AI is crucial for everyday users.
AI can help create experts in various fields.
Understanding the constraints of LLMs is important.
You can start using AI tools immediately.
The landscape of consulting is changing rapidly due to AI.
Our next community workshop is in 3 weeks and it's about AI Imagery: We will learn how to create branded images with Midjourney (workshop in 🇺🇸).
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♻️ If you're a women marketers willing to learn how to apply AI to your job, you can join us ▶️ here.