Who: A16Z - Olivia Moore
Main topic: Generative AI Applications / Consumer Technology Trends / AI App Usage Analytics
In a nutshell: A comprehensive analysis of the top 100 most-used generative AI consumer applications across web and mobile platforms, revealing key trends and shifts in consumer behavior during 2024.
The article presents data-driven rankings of the top 50 AI-first web products and top 50 mobile apps based on monthly active users and visits. Key findings include
- Creative tools dominate the space, representing 52% of web applications
- ChatGPT maintains leadership but faces growing competition from Perplexity and Claude
- ByteDance is aggressively entering the market with multiple AI products
- A new category emerged combining AI with aesthetics and dating
- Discord serves as an early indicator of future successful AI applications
- There's a shift from image-only generation to diverse content types including video and music
- Nearly 30% of the ranked companies were new compared to the previous report
Why should we care: This analysis provides crucial insights into the rapidly evolving AI consumer market, showing which applications are gaining real traction beyond initial hype. It reveals emerging patterns in consumer behavior and preferences, helping identify which AI features and categories are most likely to succeed in the market.
What marketers can do with it:
- Focus on creative tools integration, as they show the highest user engagement
- Consider multi-modal content strategies (image, video, music) given the expanding capabilities
- Explore Discord as a platform for early product testing and community building
- Watch ByteDance's strategy for insights into AI product development and market entry
- Consider the emerging aesthetics/dating category for relevant brands
- Use the geographical distribution data to inform market expansion strategies
- Monitor emerging competitors in their specific niches to stay competitive
Full article: The Top 100 Gen AI Consumers Apps
That's such a great list, and the list keeps on growing! It's hard to keep up with all the new ones on there. I do note that some of these are not "pure" generative AI products (of the likes of ChatGPT and Perplexity). Some of these, such as Pixlr and Oanda (which I had used myself for a few years) were not at all AI tools. It looks like tools have been included in these lists if they have now incorporated AI into their functioning.