AI Marketing Chat

We welcomed 14 new awesome new women members Marie, Elodie, Julie, Samantha, Laetitia, Elise, Sandrine, Alexandra, Ludivine, Solenne, Caroline, Laetitia, Marie, and Constance. AI Marketing Rock Stars from 🇫🇷 and 🇺🇲. We had a blast with Robert Rose chating about Content Strategy & AI Check the full wrap-up (Here). We had a terrific workshop led by Diane's mastery on how to use AI for our branding Check the full wrap-up (Here) We have a new website!!! During our AI Monthly Chat we announced a big news... We are working on our community AI Agent ;). Coming soon... From Paris to Miami, some of us got to meet in person. Elodie & Samantha met IRL in Paris 🥖 Peggy, Ludivine and Karine met IRL in Miami Beach 🌴 Elodie, our AI Agent super star was on French National TV - just that!! In 90 Minutes Business on BFM TV: Will AI kill my job. Top french AI experts are answering your questions.

What? • A transcript of Alphabet's Fourth Quarter and Fiscal Year 2024 Earnings conference call, where Alphabet's leadership team (Sundar Pichai, Philipp Schindler, and Anat Ashkenazi) discusses the company's financial performance and strategic initiatives, with a particular focus on AI's impact on Google Search. • An analysis of the transformation of Google Search through AI integration, particularly through AI Overviews, Circle to Search, and Gemini models, and how these innovations are driving user engagement, satisfaction, and business growth. Excerpt 'As AI continues to expand the universe of queries that people can ask, 2025 is going to be one of the biggest years for Search innovation yet' - (Sundar Pichaï). In A Nutshell The most significant insight is that Google's AI integration into Search is not cannibalizing its business model but enhancing it. As stated by Philipp Schindler: "for the AI Overviews overall, we actually see monetization at approximately the same rate, which I think really gives us a strong base on which we can innovate even more." This addresses the key concern many had about whether AI would disrupt Google's search advertising business. Golden Nuggets • AI Overviews has expanded to over 100 countries and is driving higher satisfaction and search usage • Circle to Search is now available on over 200 million Android devices and generating incremental search queries • Users are asking entirely new types of questions using voice, camera, and other AI-enabled interfaces • Younger users are showing particularly strong engagement with AI-powered search features • The monetization rate of AI Overviews is approximately equal to traditional search • Gemini 2.0 is being tested in AI Overviews with broader rollout planned later in 2025 • Google continues to see year-over-year growth in overall Search usage • Search remains the largest contributor to Alphabet's revenue growth • Google is expanding the universe of possible queries through AI, making 2025 potentially "one of the biggest years for Search innovation yet" Main Data • AI Overviews available in more than 100 countries • Circle to Search available on over 200 million Android devices • Users who have tried Circle to Search now use it to start more than 10% of their searches • Lens is used for over 20 billion visual search queries every month • The majority of Lens searches are incremental (new searches that wouldn't have happened otherwise) • Google Shopping saw approximately 13% more daily active users in December 2024 compared to 2023 • Google is present in over half of journeys where a new brand, product, or retailer is discovered • Search & Other Advertising Revenues increased by 13% to $54 billion in Q4 2024 • Financial Services vertical led Search growth, followed by Retail • Black Friday and Cyber Monday each generated over $1 billion in ad revenue • Search remained the largest contributor to Alphabet's revenue growth in Q4 2024 • Google's data centers deliver nearly four times more computing power per unit of electricity compared to five years ago • In 2024, the monetization rate of Shorts relative to instream viewing increased by more than 30 percentage points in the U.S. • Alphabet revenue for 2024 reached $350 billion, up 14% on a reported basis • Free Cash Flow was $24.8 billion in Q4 and $72.8 billion for the full year 2024 What's In It For Marketers? • Optimize for multimodal search: With 20 billion monthly visual search queries through Lens and the growth of Circle to Search, marketers should optimize their content for visual and voice search, not just text. • Focus on younger demographics: AI-powered search features like AI Overviews and Circle to Search are particularly popular with younger users. Marketers should adapt their strategies to reach this demographic through these new interfaces. • Leverage AI-powered shopping experiences: Google's reinvented Shopping experience uses AI to show relevant products and generate briefs with key considerations. Marketers should ensure their product information is comprehensive to be properly featured in these AI-generated summaries. • Prepare for expanded query types: As users learn they can ask new types of questions, marketers should expand their keyword strategies to include more conversational, complex queries that AI can now address. • Maintain advertising investment in Search: With monetization rates for AI Overviews comparable to traditional search, advertisers should continue investing in search advertising while adapting to new formats and placements. Who? Presentations and responses from Alphabet's leadership team: • Sundar Pichai, CEO of Alphabet and Google • Philipp Schindler, SVP and Chief Business Officer, Google • Anat Ashkenazi, SVP and CFO, Alphabet and Google • Jim Friedland, Senior Director of Investor Relations (moderator) Source Full recording is available at Q4 2024 Earnings Call webcast, accessible through Alphabet's Investor Relations website at abc.xyz/investor.

The 2025 Paris AI Action Summit will clearly be remembered as a pivotal moment in global artificial intelligence governance and innovation. Here were the main topics we talked about... ... And our related mood about each news. • 😎 Europe promised to spend €150 billion on AI technology. • 😬 Countries formed partnerships to protect themselves. • 🤔 People argued about removing rules for AI companies. • 😓 The summit showed that the U.S., China, and Europe are racing to lead in AI technology. • 🤔 President Macron wants France to balance the power of big American and Chinese tech companies. • 🤑 France secured €109 billion from private companies. • 😩 The U.S. and U.K. did not sign the summit's agreement about making AI available to everyone - apparently not everyone agree about how to handle AI. • 🤗 Mistral platform is getting in the big game (finally?). • 😳 Vice President JD Vance warned (lectured?) Europe about "too much regulation will kill innovation". • 😏 President Macron triggered active debate with his AI-Generated video of himself discussing summit topics on Instagram. To wrap up the excerpts that made us talk A LOT... 'I'm not here today to talk about AI Safety (...) I'm here to talk about AI Opportunity' 'This administration will ensure that American AI Technology will continue to be the gold standard worldwide'. 'We believe that excessive regulation of the AI sector could kill a transformative industry just as it's taking off.' 'We feel very strongly that AI must remain free from ideological bias and that American AI will not be co-opted into a tool for authoritarian censorship'. 'AI will facilitate and make people more productive. It is not going to replace human being. It will NEVER replace human being'. Vice-President JD Vance talking about AI as an opportunity. What were your biggest take from this Paris AI Summit ?